Challenge
It's no secret that social media is a hub for users to share their interests and ideas. Many users love to engage in conversations about their interests, but finding relevant answers and connecting with like-minded individuals can be challenging without a dedicated app.
Solution
"Community App" is a social-oriented platform designed to facilitate discussions and enable users to ask questions based on their interests. The app aims to bring together like-minded individuals to create a community where users can share their opinions, seek advice, and connect with others who share their passions. By encouraging discussions on diverse topics, the app seeks to foster a sense of community among its users and enable them to expand their knowledge and engage with others who share their interests.
Responsibilities
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User Researcher
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User Experience Designer
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User Interface Designer
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UX Research
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User Persona
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Usability Studies
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User Interview
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Journey Mapping
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Competitive Audit
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Wireframe and Prototyping
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High Fidelity Mockups​
Role
Target Audience
15+
Team
This app is a personal project I'm working on designing and building. Its purpose is to benefit people to easily post questions based on categories and have open discussions, receive and give advice to people while building strong connections. I intend on making this app usable for a diverse, equitable, and inclusive audience.
The Process
Research
The idea for the Community App came to me when I saw people posting questions on their social media stories, seeking advice from their friends. I noticed that these questions were often tailored to specific groups, such as parents or members of the LGBTQ+ community. I wanted to create an app that could connect individuals with a larger and more diverse community of people, and provide them with the support and advice they needed.
Digital Survey
I conducted quantitative research and surveyed 30+ individuals using Typeform.
Based on the survey findings, it seems that most of the surveyed population utilize social media as their go-to platform for asking questions and are confident in their ability to do so online.
Interviews
I interviewed 12 people both in-person and remote and asked them questions like:
Aggregated Empathy Map
I summed up the insights collected from the user research in 4 categories in order to understand the customer segment, get a clear view and understand user pain points.
Personas
Key Insights
Throughout my research, I discovered that people like asking questions and building connections online. They also want to find easier ways to look for and get the answers to their online questions. Being anonymous is also very important for certain users.
Before designing the app I wanted to make sure -
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The app was accessible and usable for users with disabilities.
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Making sure the app was enjoyable for everyone.
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Making sure the app provides a smooth design easier for users with physical and visual impairments.
Ideation
Wireframes
After emphasizing with the user and understanding the necessary functionality the app needed, I started designing low-fidelity mockups.
Style Vision
Accessibility Considerations
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The typeface used is Helvetica, this font has scientifically been proven to have a positive impact on reading performance and quickest response time for Users with dyslexia and visual impairments.
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Iconography has been liberally applied for non-native English speakers and those with language processing impairments.
Key Design Moments
Learnings and Takeaways
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I did a lot of accessibility research for this project and made sure the app was usable and clear to everyone, equitable, enjoyable, and solves problems.
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I always focus on making the app easier for the user to use throughout the entire process.
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Before starting the ideation phase I wanted to understand how the user interacts with similar products to specify the end-user needs and now which problem is most important to solve.
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It is always important to focus on the user during usability studies and avoid bias whether it be Confirmation or Implicit Bias.
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User Experience accounts for all users.